This paper defines and develops the concept of 'appealing to the imagination,'a type of
marketing communication designed to engage the imagination of the target audience, which …

Purpose The purpose of this paper is to investigate barriers to pro-social behaviour in the
form of blood donating using self-determination theory. Design/methodology/approach …

Purpose–The purpose of this paper is to examine the relationship between perceived
benefits and church participation among regular and irregular church goers (ICG) …

Marketing and communications have become part of church activities in order to get the
attention of congregations. It has become clear that church activities and marketing activities …

Genau an dieser Stelle setzt die vorliegende Studie an. Markus Wiesenberg leistet einen
gewichtigen Beitrag zur Theoriebildung der strategischen Kommunikation und …

This study examines the relationship between religious affiliations and consumer behavior
toward biodiversity conservation versus economic development. The data was collected …

This article discusses the practices of Christian churches' online ministries as acts of
strategic communication, where the congregants' needs and expectations are met, in a …

The objective of the study is to identify antecedent and consequent factors of loyalty to a
religious organization. The study is based on the theory of planned behavior, which is …

The relationship between marketing and religion has been discussed in the literature since
the late 1950s (Culliton, 1959). Since then, extensive studies have been done to examine …

Medier og religion er et bredt forskningsfelt som blant annet innbefatter studier av religiøse
organisasjoners mediepraksiser på nettet. 1 Det meste av forskningen, gjennomført i Europa …