Purpose First, this study aims to focus on the promotional part of the Indian handicraft
products through various social media platforms such as Facebook, Twitter, Instagram and …

This research quantifies how privacy concerns and consumer characteristics are associated
with e-commerce participation and consumer response to social media advertising by …

This review aims to examine in depth what factors influence Generation Z's online purchase
intention. In addition, the author also examines the online shopping research framework …

The following study first examined how consumers are influenced by social media
advertising and what role vloggers play in influencer marketing. Secondly, the factors …

This research study aims to achieve a developing country's sustainable development in the
clothing industry by exploring consumer behavior to a willingness to purchase organic …

Scholars around the world have studied electronic word of mouth (eWOM) heavily in the
past decade. However, despite extensive knowledge of the effect of eWOM on consumer …

The growing consciousness among consumers regarding the toxic effects of traditional
beauty products has developed consumer interest in organic beauty products as an …

This article analyzes the online impulsive purchases. Visual appeal, perceived enjoyment
and purchase intention are the exogenous variables. The quantitative research is used in …

Purpose: The objective of this study was to investigate the factors of Social Media on
Consumer Perception and Purchase Intention towards Brand Loyalty. Theoretical …

The purpose of this study is to investigate the factors influencing online purchase intention of
an e-commerce platform at Johor Bahru, Malaysia. This research selected Shopee Malaysia …