Business process management applicability to destination country-brand management |
Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with …

Purpose This study aims to develop a sustainable brand identity model to help organizations
align their managerial practices to sustainable development goals (SDGs) and examine its …

Purpose Sectoral brands are umbrella brands created to represent all companies' products
belonging to a country's economic industry abroad to enhance their export performance …

Development of a cross-border regional brand management model: an analysis of its applicability
in the Brazil–Argentina and Italy–Austria bordering localities | Emerald Insight Books and journals …

The study aims to articulate the Country-of-Origin Image (COI) at different levels (country,
industry and firm levels) by advancing the knowledge and exploring ways to manage the …

Purpose Sectoral brand management processes have presented planning, development
and implementation challenges. With the aim of reducing these managerial problems, the …

This study aims to understand how the creation and implementation of collective brands can
contribute to reducing the challenges of selling national wines in the domestic market. An …

A Indicação Geográfica (IG) da região Matas de Rondônia para Robustas Amazônicos, do
tipo denominação de origem (DO), é a primeira sustentável da espécie Coffea canephora …

La presente investigación quiere dar a conocer la influencia de la marca sectorial Alpaca
del Perú en las exportaciones de los productos de alpaca, por ello se indagó en diferentes …

A marca-país que tem como objetivo promover o turismo, é chamada de marca-país de
destino, sua comunicação pode ser feita por meio da elaboração de anúncios promocionais …