Because maximizing stadium attendance demand is of utmost importance, for both sports
economists and sport management researchers, understanding the potential determinants …

Social media brand pages act as excellent means for engaging consumers. While most
sport clubs use social media such as Facebook to enhance fan engagement, extant …

eSports–organized video game competitions–are growing in popularity, with top
tournaments drawing crowds of spectators rivaling traditional sporting events …

Sports, and the fans that follow them, are everywhere. Sport Fans: The Psychology and
Social Impact of Fandom examines the affective, behavioral, and cognitive reactions of fans …

Research questions: To tackle the idiosyncrasies associated with esports online
spectatorship, the study was designed to:(a) develop the Motivation Scale of Esports …

Although the number of studies on sport tourism has increased in recent years, there is a
shortage of systematic reviews. This study meta-analytically investigated 40 correlation …

Sport now has to compete for the consumer dollar with a vast array of leisure activities online
as well as offline. Successful sport marketing is the result of carefully structured planning …

Managing Major Sports Events: Theory and Practice is a complete introduction to the
principles and practical skills that underpin the running and hosting of major sports events …

Social-media Web sites provide a strategic means for college and university athletic
departments to build and maintain a strong brand presence when cultivating relationships …

All successful marketing strategies in sport or events must take into account the complex
behaviour of consumers. This book offers a complete introduction to consumer behaviour in …