When sustainability backfires: A review on the unintended negative side‐effects of product and service sustainability on consumer behavior

D Acuti, M Pizzetti, S Dolnicar - Psychology & Marketing, 2022 - Wiley Online Library
The existential need for more sustainable production and consumption has attracted
substantial scholarly interest, which has focused on the positive outcomes of corporate …

Consumer satisfaction towards green products: Empirical insights from romania

ES Lakatos, LM Nan, L Bacali, G Ciobanu, AM Ciobanu… - Sustainability, 2021 - mdpi.com
The current model of linear economy is causing accelerated consumption and an extensive
use of natural resources that accentuates the effects of the current global environmental …

'I wanna be sustainable, but I don't wanna show it!': The effect of sustainability cues on young adult consumers' preferences

V Fani, V Mazzoli, D Acuti - Business Strategy and The …, 2023 - Wiley Online Library
Given the urgent need to address plastic pollution, fashion companies are implementing
diverse strategies to reduce plastic in their production processes. To communicate their …

The impact of infectious disease threat on consumers' pattern‐seeking in sequential choices

J Park, J Kim, J Jhang, JC Lee, J Lee - Psychology & Marketing, 2022 - Wiley Online Library
The pandemic outbreak poses one of the most influential threats. When faced with such a
threat, consumers engage in adaptive behaviors, and one way to do so may pertain to …

Bright and dark sides of green consumerism: An in-depth qualitative investigation in retailing context

MD Habib, R Attri, MA Salam, MZ Yaqub - Journal of Retailing and …, 2025 - Elsevier
This study aims to enhance the understanding of green consumption behavior dynamics by
exploring the influencing factors, perceptions, motivators, barriers, and consequences of …

[PDF][PDF] 7 Consumer Identity: A Comprehensive Review and Integration of Contemporary Research

JK Saint Clair - … Handbook of Consumer Psychology, 2nd ed …, 2023 - researchgate.net
Be a good person. Many people agree that this is an important life goal. Due in part to the
multifaceted nature of individual consumers, it is easier said than done. Consider all of the …

Group identity activation and sustainable behaviour in Generation Z

F Bernardo - Psicologia sociale, 2023 - rivisteweb.it
Pro-environmental behaviour and, specifically, actions beneficial to the environment,
whether intentional or not (Steg & Vlek, 2009), can often be resistant to suggestion. Well …

The effect of green influencer message characteristics: Framing, construal, and timing

S König, E Maier - Psychology & Marketing, 2024 - Wiley Online Library
This research explores the characteristics of green influencer messages on follower
engagement by examining the interplay between message framing (gain vs. loss), construal …

The “locus continuum” of price increase perception–Is communicating a good cause for price increases always beneficial?

D Pick, S Zielke - European Journal of Marketing, 2024 - emerald.com
Purpose Governmental regulations aiming to protect environmental goals often require firms
to increase sales prices with negative consequences on price fairness perception …

Ritual and environmental ineffectiveness: How psychological ownership of community drives environmental behavior

Y Tang, R Felix, C Hinsch - Psychology & Marketing, 2024 - Wiley Online Library
Psychological ownership has been linked to various environmental behaviors, but extant
research has typically examined a specific environmental element (ie, a lake or national …