Social media use is almost ubiquitous among adolescents and emerging adults. Although
much has been studied about the psychological implications of social media use, there is …

Along with the rapid development of diversified social media, WeChat has become a
prevalent social tool in mainland China which allows users to connect and communicate …

This study delves into brand communication within the eSports industry, specifically focusing
on the mobile MOBA game “Honor of Kings” and its association with the King Pro League …

Background Public health agencies widely adopt social media for health and risk
communication. Moreover, different platforms have different affordances, which may impact …

Purpose This paper aims to conceptualize a framework drawn upon the self-regulation
theory to study the effect of system quality features on the continuous usage intention of …

Social Media has invaded all walks of life including the way we consume content. The
literature is rich with research on various aspects of social media and its impact on user …

Meningkatnya penggunaan sosial media tidak hanya memberikan perubahan pandangan
khalayak terhadap internet namun juga mengubah bagaimana khalayak berkomunikasi dan …

This study examines how three different motivations for using an SNS (ie, self-expression,
belonging, and memory archiving) influence multi-facets of privacy boundary management …

When employing adaptive behaviors to a changing environment, ability and motivation work
hand in hand. Our goal was to investigate how ability and motivation interact when utilizing …

While online gaming has become immensely popular today, game developers and
marketers face stiff competition. For gaming industries to remain profitable despite high …