This study presents a retrospective on Journal of International Marketing using bibliometrics.
The study finds that the journal's run has been characterized by continuous growth in …

Purpose–Previous research on supply chain integration (SCI) enablers has primarily
focussed on interorganizational relationships, the purpose of this paper is to broaden the …

The global competitiveness (GC) literature has proven to be a developing, yet critical
element in international marketing research. Broadly, GC studies have become a part of the …

Despite promising conceptual developments in value co-creation and consumer-brand
engagement (CBE), the scholarly attention afforded to the importance of social media …

Increasing demands for international solution selling call for a better understanding of the
interpersonal communication competence required of sales professionals. Accordingly, this …

This study investigates the indirect effect of employee empathy (EE) on customer loyalty (CL)
and loyalty outcomes through intervening variables, ie customer affective commitment …

As a direct response to the ever-increasing demand for environmentally friendly products,"
green marketing" has emerged as one of the most effective business techniques of the …

Building trust in buyer–seller relationships is a focal issue in relationship marketing.
However, there are mixed results concerning the performance outcomes of trust. Also, no …

Despite the prominence of social media (SM) in global branding, no prior studies have
evaluated an international brand's strategy of establishing market-based relational ties with …

Guanxi, a social exchange mechanism built on mutual favors, is an integral part of Chinese
culture and a necessary relationship management tool for businesses operating in the …