We review empirical research on (social) psychology of morality to identify which issues and
relations are well documented by existing data and which areas of inquiry are in need of …

The theory of and research on ambivalent sexism—which encompasses both attitudes that
are overtly negative (hostile sexism) and those that seem subjectively positive but are …

Customers increasingly orchestrate their everyday activities with the support of technology,
with services increasingly adopting AI-based applications. Yet, research is still in its infancy …

Live streaming opens a new way for selling products, in which the streamer plays a leading
role. Whereas e-commerce live streaming has become ever-increasingly prevalent, how to …

With the development of deep connections between humans and Artificial Intelligence voice‐
based assistants (VAs), human and machine relationships have transformed. For …

Robots are the next wave in service technology; however, this advanced technology is not
perfect. This research examines how social perceptions regarding the warmth and …

Artificial intelligence (AI) is (re) shaping strategy, activities, interactions, and relationships in
business and specifically in marketing. The drawback of the substantial opportunities AI …

Because of continuous improvements in their underlying technologies, customers perceive
frontline robots as social actors with a high level of humanness, both in appearance and …

This study examines the influence of the perception of robot appearance and service context
on customers'/tourists' intention to use robots. Four studies confirm a congruity effect …

Purpose The service sector is at an inflection point with regard to productivity gains and
service industrialization similar to the industrial revolution in manufacturing that started in the …