Digitalization is a powerful engine for economic growth in the world. In 2018, digitally
transformed firms represented 13.5 billion US dollars of global GDP and, towards the end of …

The importance of text mining is increasing in services management as the access to big
data is increasing across digital platforms enabling such services. This study adopts a …

In the era of digital economy, every enterprise has to face digitization, but there is limited
literature to investigate the impact of enterprise digitization on ESG performance. This paper …

Communication platforms are undergoing a transition from physical to digital spaces. The
Internet has radically changed the business scenario wherein people have become the …

Social commerce refers to an extension of e-commerce sites, integrated with social media
and Web 2.0 technology to encourage online purchases and interactions with customers …

While the use of data in business-to-business marketing is not a new phenomenon, the
digitization and digitalization of business-to-business firms' business models have recently …

This study investigates the relationship between information characteristics and consumers'
behaviours in regards to electronic word of mouth, such as information quality, information …

Electronic word of mouth (eWOM) is a prevalent consumer practice that has undeniable
effects on the company bottom line, yet it remains an over-labeled and under-theorized …

Through the combination of e-commerce and social media, social commerce has the
potential to significantly influence customers' purchase intentions. However, the …

Online customer reviews, considered as electronic word of mouth, have become very useful
in the era of e-commerce as they facilitate future purchase decisions. The present study …