This study aims to investigate the development of 'marketing innovation'defined as the
implementation of new marketing practices involving significant changes in the design …

The debate over innovation in sustainable food in Africa is multifaceted and complex since it
is impacted by an array of issues, including social, cultural, religious, and environmental …

Marketing innovation represents a pathway for achieving legitimacy, viability, and growth for
SMEs that typically operate with resource constraints in uncertain and competitive …

Purpose The purpose of this paper is to examine the impact of the dimensions of innovation
on manufacturing firm performance taking into consideration the moderating role of …

El turismo en sus distintas tipologías ha dinamizado las economías mundiales haciendo
que las empresas dedicadas a esta actividad sean cada vez más competitivas e innoven …

Purpose The purpose of this study is to explore the relationship between companies'
marketing innovation and environmental orientation and to determine how this relationship …

The Covid-19 pandemic has had an adverse effect on the global economy, particularly the
hotel industry. Industry players have turned to big data to recover and improve their business …

Purpose This study aims to investigate how market orientation (MO) motivates firms to
develop business model innovation and how such effects are moderated by strategic …

Previous scholars have recognized the critical role of supervisors in stimulating employee
innovative behavior, although it is still unclear whether and how supervisor developmental …

This study answers research calls regarding data analytics in a specific unit and its impact at
the unit and organizational level. In doing so, it takes an information value chain approach to …