Following the oil industry, fashion manufacturing is the second largest polluting industry of
the agricultural land leading to various unfavorable impacts on the environment. Sustainable …

To understand how consumers perceive greenwashing, this study examines the impact of
green advertising receptivity (GAR), non‐deception (ND), green brand image (GBI) and …

Consumer behavior in the disposal of products has consequences for the consumer's well-
being and also for businesses, society, and the environment. In recent years, this field of …

Increasingly, the apparel industry generates enormous waste and pollution causing extreme
water scarcity in emerging economies, where circular economy (CE) adoption can help to …

The growth in ethical consumption behaviour and greater interest in sustainable fashion
from a production side provides grounding for the emergence of a new consumer market for …

Due to growth of access-based consumption businesses, it is important to understand how
consumers perceive online fashion renting services. Based on two theories, the Theory of …

It is clear from extant theory that fashion consumption is intrinsically bound to self‐concept
and social identity. As such, many individuals over consume in pursuit of ideal identities …

Environmental sustainability issues become important in the apparel industry. Primary
practices involve replacing harmful chemicals with environmentally friendly materials, and …

Second-hand consumption has been quietly undergoing a makeover in recent years. As part
of this shift, the concept of shopping for second-hand goods has been redefined. In today's …

The study seeks to explore and synthesize current issues in Slow Fashion and discuss
potential future directions of the industry. While there are multiple definitions of the term …