Emotions have a compelling and strong effect on individuals actions and behaviours. They
are elicited in consumers during the decision‐making process through brand‐related stimuli …

This article identifies defining attributes, antecedents, and consequences of the concept of
death anxiety using Rodgers (2000) evolutionary method of concept analysis. The literature …

We comment on Gilovich and colleagues' program of research on happiness resulting from
experiential versus material purchases, and critique these authors' interpretation that people …

Over the past 2 decades, a large body of research has examined how materialism is formed
and how this value influences well-being. Although these studies have substantially …

The Psychology of Advertising offers a comprehensive exploration of theory and research in
(consumer) psychology on how advertising impacts the thoughts, emotions and actions of …

The nature of luxury is constantly changing and this makes it difficult to formulate a universal
definition of luxury brands. The current paper aims to enrich the understanding of luxury …

The research presented in this article investigates the relationship between adopting
voluntary simplicity as a lifestyle and life satisfaction. More precisely, it seeks to understand …

Research in dark tourism has been ongoing for over two decades. Although in practice,
many dark tourism destinations adjusted the lighting of the display environment to influence …

How to overcome informational conformity consumer behavior when faced with threats of
death is a social problem in response to COVID-19. This research is based on the terror …

Purpose This paper aims to explore the relationship between brand love and materialism.
Design/methodology/approach This research uses two survey studies that the love of …