Artificial Intelligence tools have attracted attention from the literature and business
organizations in the last decade, especially by the advances in machine learning …

This study investigates the strategic alignment between marketing and information
technology (IT) strategies and provides production and operations decision makers a model …

Scholars have highlighted the role of Digital Technologies (DT) in enhancing productivity
and performance in Small and Medium Enterprises (SMEs). However, there is limited …

Researchers have mentioned the importance of digitization in improving efficiency and
productivity in Small and Medium Enterprises (SME). Fortunately, there is no proof that …

The alignment between a firm's business and information technology (IT) strategies
continues to be important for research and practice. Prior research investigating the …

All research streams can trace their lineage to an initial paper or series of papers. The
information systems (IS) field–despite its relative youthfulness–can point to examples of …

Research examining the relationship between IT–business strategic alignment (hereafter
referred to as alignment) and firm performance (hereafter referred to as performance) has …

Strategic Management: A Stakeholder Approach was first published in 1984 as a part of the
Pitman series in Business and Public Policy. Its publication proved to be a landmark moment …

We have been asked on numerous occasions:“Which alignment perspective is the best?” As
researchers and observers of strategic management phenomena, we do not believe that …

Calls for new directions in MIS research bring with them a call for renewed methodological
rigor. This article offers an operating paradigm for renewal along dimensions previously …