Neuromarketing literature has grown remarkably in recent years. Although the field has
generated a diverse body of knowledge, we still find a dearth of studies classifying the …

The neuromarketing phenomenon has led to a makeover in the marketing area, and its
application in the business world has generated a better insight into understanding diverse …

In the dynamic field of destination management, maintaining a destination's competitiveness
requires understanding the evolving preferences of tourists. However, current research often …

One sector that severely suffers from the outbreak of the coronavirus is carsharing (ie, short-
term car access). The downswing of the carsharing industry may not only experience …

The impact of neuromarketing on consumer behaviour Page 1 Corporate Governance and
Organizational Behavior Review / Volume 6, Issue 2, 2022 95 THE IMPACT OF …

Many studies have analyzed the asymmetric relationship between hotel service quality
attributes and satisfaction, and tried to find consumers' satisfiers and dissatisfiers, aiming at …

Virtual reality has begun to show itself in many areas of our lives as its accessibility becomes
easier. Especially in recent years, it has been observed that investments have been made in …

This research aims to identify the relevance of Neuromanagement, motivation, and
organizational performance, along with the role of motivation as an intervening variable. The …

While hospitality scholars have been conducting research on post-pandemic consumption
recovery, the impact of the psychological consequences of COVID-19 on consumers' post …

The aim of this study is to evaluate factors affecting consumer buying behavior in grocery
shopping post-covid-19 era. Empirical studies were conducted to determine the role of …