Personalization in personalized marketing: Trends and ways forward
In marketing, personalization is the action of designing and producing in ways that resonate
with customer preferences. Content and products that are personalized according to …
with customer preferences. Content and products that are personalized according to …
Evaluating service quality and performance of higher education institutions: a systematic review and a post-COVID-19 outlook
MA Camilleri - International Journal of Quality and Service Sciences, 2021 - emerald.com
Purpose This study aims to present a systematic review on service quality in higher
education. It discusses about the latest opportunities and challenges facing higher …
education. It discusses about the latest opportunities and challenges facing higher …
Preference for robot service or human service in hotels? Impacts of the COVID-19 pandemic
Robots and artificial intelligence (AI) technologies are becoming more prominent in the
tourism industry. Nowadays, consumers are faced with multiple options involving both …
tourism industry. Nowadays, consumers are faced with multiple options involving both …
Boosting customers' impulsive buying tendency in live-streaming commerce: The role of customer engagement and deal proneness
With the ever-growing popularity of live-streaming commerce, it is crucial for marketers to
understand how live-streaming contributes to sales. While prior studies mainly focused on …
understand how live-streaming contributes to sales. While prior studies mainly focused on …
Service quality and customer satisfaction: The moderating effects of hotel star rating
This research contributes to customer satisfaction knowledge with regard to accommodation
in South Africa whose star grading differs. A multi-group analysis and an importance …
in South Africa whose star grading differs. A multi-group analysis and an importance …
Service robots in hotels: understanding the service quality perceptions of human-robot interaction
Hotel industry started to adopt service robots, which are considered a future workforce.
However, no attempt was conducted to examine the dimensionality of service quality of …
However, no attempt was conducted to examine the dimensionality of service quality of …
Customer satisfaction with Restaurants Service Quality during COVID-19 outbreak: A two-stage methodology
Online reviews have been used effectively to understand customers' satisfaction and
preferences. COVID-19 crisis has significantly impacted customers' satisfaction in several …
preferences. COVID-19 crisis has significantly impacted customers' satisfaction in several …
Service quality, satisfaction, trust, and loyalty: the moderating role of main-bank and wealth status
K Boonlertvanich - International Journal of Bank Marketing, 2019 - emerald.com
Purpose The purpose of this paper is to develop a comprehensive model representing the
relationships among service quality, customer satisfaction, trust and loyalty in a retail …
relationships among service quality, customer satisfaction, trust and loyalty in a retail …
M-commerce: The nexus between mobile shopping service quality and loyalty
S Omar, K Mohsen, G Tsimonis, A Oozeerally… - Journal of Retailing and …, 2021 - Elsevier
Whilst M-commerce is having a major influence in the way businesses and consumers
interact, mobile shopping service quality (MS-SQ) has been understudied in the literature …
interact, mobile shopping service quality (MS-SQ) has been understudied in the literature …
The relationship between social networking addiction and academic performance in Iranian students of medical sciences: a cross-sectional study
Background Social networks have had a major influence on students' performance in recent
years. These networks create many opportunities and threats for students in various fields …
years. These networks create many opportunities and threats for students in various fields …