The digital economy has brought about multi-sided platforms as superior configurations for
value co-creation. However, the academic discourse on platforms is scattered across …

This paper analytically investigates the channel choice problem and price discount strategy
of a supply chain under the live-streaming context. In the existing literature of traditional e …

In recent years, the rapid development of online marketplaces has given rise not only to co‐
opetitive relationships between sellers but also to information asymmetries between online …

Current study aimed at examining the change in customer behavior during COVID 19
pandemic towards e-shopping. Variables taken into perspective included (Frequency …

Information sharing becomes increasingly important in recent years as online platforms
gather massive consumer information that is typically invisible by upstream manufacturers …

Dynamic pricing has evolved with technology from earlier price negotiations. To maximize
revenue and provide specialized shopping experiences, businesses today use algorithms …

Recent research has found widespread discrimination by hosts against guests of certain
races in online marketplaces. In this paper, we explore ways to reduce such discrimination …

As businesses become more sophisticated and welcome new technologies, artificial
intelligence (AI)-based methods are increasingly being used for firms' pricing decisions. In …

Problem definition: We study the adherence to the recommendations of a decision support
system (DSS) for clearance markdowns at Zara, the Spanish fast fashion retailer. Our focus …

Bundling strategies have been widely adopted by online retail platforms that use agency
selling, where suppliers pay a commission fee to the platform to gain access and sell directly …