This study aims to explore the impact of organizational culture on the marketing
effectiveness of telecommunications companies in Jordan. It seeks to conduct an empirical …

Online shopping is having an increasing effect on the future of retail since the industry as an
entirety is always evolving. Multichannel and omnichannel strategies have become a critical …

The investigation focuses on how social content marketing techniques affect digital
consumer engagement in Jordan's cosmetic retail industry. The goal is to investigate how …

This study aimed to explore the impact of change management strategies on achieving
competitive advantage in the food industry in Jordan. Data were collected through surveys …

This research aims to investigate the CRM technology adoption, customer focused culture,
customer knowledge management and organizational performance in software industry of …

The extractive industries play a crucial role in the economic landscape of Jordan, providing
significant employment opportunities and contributing to the nation's development. However …

This research quantitatively explores the relationship between green human resource
management practices and aspects of servant leadership in commercial banks in Jordan …

Entrepreneurial leadership is increasingly recognized as vital in today's complex,
competitive global business environment. Given the significant role of the pharmaceutical …

This study aims to understand the impact of strategic leadership on job performance in
insurance companies in Jordan. The study used a quantitative approach, collecting data …

This research examines the effects of Gamified Human Resource Management (GHRM) on
job performance within IT startups in Jordan, focusing on motivation, engagement, skill …