Live streaming is continuously becoming an important tool for destination marketing
nowadays. Despite that many destinations use live streaming to attract prospective tourists …

Animal ethics has been recognized as an emerging issue in tourism, but limited research
has concentrated on tourists' behaviors toward animal ethics and its fundamental …

Purpose: This study aims to identify controllable factors influencing domestic tourists' revisits,
taking into account concerns and desires related to travel to inform domestic tourism …

Destination image constructs, including international marketing and tourism, have received
sustained interest over the past decades. In this study, a conceptual framework designed to …

This case study aims to provide additional insights into the domestic self-drive market
segment. The purpose of this research is threefold. First, the study validates the …

Before the COVID-19 crisis, Thailand's tourism industry, which is critical to the economy,
relied on global tourists. The Thai government initiated a policy reform to stimulate domestic …

This paper examines the local perceptions of travel and tourism resumption amidst the
COVID-19 pandemic through the'Phuket Sandbox'initiative. Opportunities and solutions for …

Although the tourism sector has made efforts to promote low-carbon tourism as one of the
ways to address the challenge of climate change, understanding of the current low-carbon …

This study was intricately crafted to explore the decision-making processes of customers at
sustainable food truck venues. The study aimed to examine customers' pro-responsible …

Purpose This study investigates how asset specificity, relational governance and firm
adaptability relate with supply chain integration (SCI), considering selected food processing …