Since the publication of Markus and Kitayama's pivotal article on culture and the self, the
concepts of independent, relational, and interdependent self-construal have become …

In our chapter, we provide an overview of how cultural models of the self get" under the
skin," their consequences for cognition and motivation, and their roles in culture change and …

This article reviews research on motivation in a social context. We first explore pursuit of
personal goals and how information on others, as well as the presence of others, influences …

Social media is a powerful tool for brands to entice and retain customers. However, research
on how para-social interaction (PSI) through social media leads to brand loyalty is lacking …

This research documents performance decrements resulting from the activation of a
negative task-relevant stereotype. The authors combine a number of strands of work to …

Many hedonic experiences consist of a temporal sequence of episodes, such as viewing a
series of paintings in an art gallery. These events may be shared with others (joint context) …

Purpose This research draws on self-determination theory and self-construal theory to
investigate the effects of achievement-related gamification features on customers' brand …

Three experiments demonstrated structural properties and dynamic effects of self‐construal
on the processing and use of values. In Study 1, it was found that self‐focus during encoding …

Research on entrepreneurial networking suggests that women may be more likely than men
to select cofounders based on their resources (eg, knowledge, skills, and experience), as a …

Self-construal refers to how individuals define and make meaning of the self in relation to
others. In their seminal work, Markus and Kitayama identified two such self-construals …