Green consumption behavior remains ambiguous due to researchers' difficulties in exploring
its predictors. This study conceptualizes Green Consumer Orientation (GCO), a new …

Consumer behavior regarding sustainable products has been a complex concept. There is a
discrepancy between consumer's espoused concern towards environment and their …

The phenomenon of “green marketing” has developed particular significance in the modern
market, emerging in the developing and developed world as an important concept, and is …

Özet Bu araştırmada; alanyazında tüketici temelli yeşil marka değerinin belirleyicileri olarak
kabul edilen ve çalışmalarda öne çıkarılan yeşil marka imajı, yeşil marka güveni, yeşil kalite …

This study investigates the relationships among Machiavellianism, attitudes towards the
perceived importance of corporate ethics and social responsibility (CESR), referred to here …

Companies in Indonesia have started doing green marketing, creating eco-friendly products,
and exploding advertising in the media which is ecologically sound marketing. However …

Çevre sorunları uzunca bir zamandır dünya gündemindeki yerini korumuştur. Sanayi
devriminden sonra giderek artan düzeyde çevresel bozulma dünyamızı çok ciddi düzeyde …

The 21st century is believed to be the rise of the ethical consumer who is concerned about a
broad spectrum of issues ranging from the environment and animal welfare to societal …