Phygital innovations for wine tourism during the COVID-19 pandemic: The case of the jurançon wine cooperative in south west France
The objective of this chapter is to analyse the innovations adopted by the Jurançon Wine
Cooperative (South West France) during the COVID-2019 pandemic in 2020/2021) and …
Cooperative (South West France) during the COVID-2019 pandemic in 2020/2021) and …
The success of rosé wine in France: The millennial revolution
T Lorey - Cornell Hospitality Quarterly, 2021 - journals.sagepub.com
Rosé wine consumption in France has tripled since 1992 and, in 2020, accounts for a third
of the total national consumption. The objective of our article is to analyze the revolutionary …
of the total national consumption. The objective of our article is to analyze the revolutionary …
Leveraging Technology to Enhance Customer Experience in Wineries: a comparative case study in Italy
In the rapidly evolving landscape of wine tourism, Italian wineries are faced with a dual
challenge: how to uphold the cherished traditions of the wine industry while adapting to the …
challenge: how to uphold the cherished traditions of the wine industry while adapting to the …