The question of whether consumer purchasing decisions are conscious choices or
unconscious has long been studied in marketing. The ability to measure mental changes …

In the present study, we introduce affective norms for a new set of Spanish words, the Madrid
Affective Database for Spanish (MADS), that were scored on two emotional dimensions …

Recent behavioral data suggest that the concreteness of positive words modulates
subsequent cognitive processing; however, the underlying physiological processes of this …

Why do people take longer to associate the word “love” with outgroup words (incongruent
condition) than with ingroup words (congruent condition)? Despite the widespread use of …

Numerous studies using the event-related potential (ERP) technique have found that
emotional expressions modulate ERP components appearing at different post-stimulus …

The present study examined how contextual learning and in particular emotionality
conditioning impacts the neural processing of words, as possible key factors for the …

Although divergences between explicit and implicit processing of affective content during
word comprehension have been reported, the underlying nature of those differences …

This event-related potential (ERP) study examined the effect of congruent emotional context
on the processing of subsequent emotional words during discourse comprehension. We …

In the present study, we explored the influence of emotional words on the semantic
integration of their following neutral nouns during sentence comprehension. We …

This study examined whether emotion responses during reading are co-constituted by
lexical items and the preceding context. Event-related potentials to coherent emotion and …