Purpose The formation of alliances between organisations is increasingly common, allowing
firms to discover and ensure competitive advantages. This research paper aims to make a …

Destination marketers promote emerging heritage sites using advertisements that feature
either one or more than one brand. However, it is unclear which type of advertisement is …

This paper contributes to the literature on nation branding. We investigate how a country's
attributes, as reflected by its cinema, built travel destination attractiveness for consumers …

Purpose Drawing on social identification theory, this research aims to explore an important
mechanism–patients' perceived empathy from a hospital, which is defined as caring …

Purpose The objectives of this research are to investigate service quality expectation,
perception and satisfaction in outpatient departments and to propose the priority …

Given that numerous fashion brands constantly struggle to survive, it is important to learn
how consumers evaluate and change their attitudes toward the downward extensions of …

Purpose Sectoral brands are umbrella brands created to represent all companies' products
belonging to a country's economic industry abroad to enhance their export performance …

VAISTINIO PREPARATO PAKUOTĖS ELEMENTAI, DARANTYS ĮTAKĄ NERECEPTINIO
VAISTO PASIRINKIMUI Page 1 LIETUVOS SVEIKATOS MOKSLŲ UNIVERSITETAS …

The purpose of this paper is to explore the perceptions of Croatian national and nature parks
managers of the current role of marketing in creating and managing parks' offer. Through …

Kapanewon Nanggulan is the sub-district capital in the Kulon Progo area of​​ the Special
Region of Yogyakarta (DIY), which has a lot of tourism potential, both natural tourism and …