ABSTRACT A literature review is an excellent research methodology. For example, a review
can synthesise research findings and identify areas where more research is needed, thus …

Purpose Artificial intelligence (AI) is currently having a dramatic impact on marketing. Future
manifestations of AI are expected to bring even greater change, possibly ushering in the …

Real-time multisensory social interactions (RMSIs) between people are at the center of the
metaverse, a new computer-mediated environment consisting of virtual “worlds” in which …

The data-centric revolution generally celebrates the proliferation of business analytics and
AI in exploiting firm's potential and success. However, there is a lack of research on how the …

Purpose The service sector is at an inflection point with regard to productivity gains and
service industrialization similar to the industrial revolution in manufacturing that started in the …

服务创新和服务生产力是企业获得竞争优势的关键因素。 尽管以前的研究已经推进了对每个
主题的理解， 但很少有人试图弥合这两个研究流之间的差距。 为了解释企业如何将高服务 …

Retailers have always worked to establish close relationships with customers through the
retail marketing mix. Thus, the literature has a long tradition of testing the effects of various …

While research on metaverse (MV) has expanded, the domain of real-time multisensory-
social-interactions (RTMSIs) in metaverse-tourism has not been recognized so far in travel …

Whilst the rapid advancement of technology in the 21st century has facilitated the online
collection, storage, retrieval, manipulation, and transmission of individuals' personal …

Customer incivility toward frontline employees (FLEs) is a widespread phenomenon within
tourism and hospitality industries, severely depleting the psychological resources of FLEs …