Compensatory control theory (CCT) provides a framework for understanding the
mechanisms at play when one's personal control is challenged. The model suggests that …

When powered by artificial intelligence (AI), the effectiveness of advertising generally
improves. However, evidence shows that personalized recommendations in charity …

Promotional games are used frequently in retail stores and online. While prior literature has
focused on antecedents of promotional games, such as how individual differences induce …

More than ever before, people across the world are exposed to ideas of choice and have
opportunities to make choices. What are the consequences of this rapidly expanding …

Cultural tightness theory, which holds that “tight” cultures have rigid norms and sanctions,
provides unique insights into cultural variations. However, current theorizing has not …

Promotional favors are an increasingly popular but seldom researched form of price
promotion where the receipt of the saving by consumers depends on an action on their part …

The consumer psychology and consumption behavior of ethnic clothing is often a special
category of modern clothing consumption, which has a significant impact on the composition …

This research proposes a proactive strategy for alleviating unfavorable post-failure
consequences from a luck-based perspective—offering discounts through promotional …

Gambled price promotions, ie, discounts in which the customers' savings depend on the
outcome of a game, have recently gained increasing attention from research and practice …

The proliferation of products and services, together with the rise of social media, affords
people the opportunity to make more choices than ever before. However, the requirement to …