摘要在社交商务诞生之前， 因为在线渠道缺乏人性化和社会化线索以及客户参与不足等原因
制约了电子商务的发展。 本研究旨在探讨顾客参与直播营销对消费者购买意愿的影响 …

Electronic markets have grown substantially, and they are considered an effective form of
retail in recent years. Despite such growth, lack of physical transactions between different …

Understanding the mechanisms that shape the adoption and use of information technology
is central to human--computer interaction. Two accounts are particularly vocal about these …

With the development of deep connections between humans and Artificial Intelligence voice‐
based assistants (VAs), human and machine relationships have transformed. For …

The 2019 novel coronavirus is a non-segmented positive-sense RNA virus belonging to the
Coronaviridae-Nidovirales family. We examined the swings in purchase behavior following …

Purpose The relationship between online reviews and purchase intention has been studied
in previous research. However, there was little knowledge about the effect of information …

Disembodied conversational agents in the form of chatbots are increasingly becoming a
reality on social media and messaging applications, and are a particularly pressing topic for …

Creating effective online customer experiences through well-designed product web pages is
critical to success in online retailing. How such web pages should look specifically, however …

Purpose Chatbots represent an innovative channel for retailers to meet young customers'
needs anywhere and at any time. Being an emergent technology, however, it is important to …

The rapid popularity of live streaming promotes the emergence of a new business model
known as live streaming commerce. Due to high interactivity and rich-sensory stimuli, live …