This paper presents a comprehensive review of persuasion techniques and their
applications in the context of designing persuasive communication systems for marketing …

Evidence accumulation models (EAMs) have been the dominant models of speeded
decision-making for several decades. These models propose that evidence accumulates for …

Humans differ in their capability to judge choice accuracy via confidence judgments. Popular
signal detection theoretic measures of metacognition, such as M-ratio, do not consider the …

Evidence accumulations models (EAMs) have become the dominant modeling framework
within rapid decision-making, using choice response time distributions to make inferences …

Understanding the cognitive processes involved in multi-alternative, multi-attribute choice is
of interest to a wide range of fields including psychology, neuroscience, and economics …

The “law of practice”—a simple nonlinear function describing the relationship between mean
response time (RT) and practice—has provided a practically and theoretically useful way of …

Theories of perceptual decision making have been dominated by the idea that evidence
accumulates in favor of different alternatives until some fixed threshold amount is reached …

Decision-making involves a tradeoff between pressures for caution and urgency. Previous
research has investigated how well humans optimize this tradeoff, and mostly concluded …

Speed-accuracy trade-offs are often considered a confound in speeded choice tasks, but
individual differences in strategy have been linked to personality and brain structure. We ask …

We investigate a question relevant to the psychology and neuroscience of perceptual
decision-making: whether decisions are based on steadily accumulating evidence, or only …