Penelitian ini bertujuan untuk mengetahui ekplorasi penggunaan e-wallet ShopeePay pada
mahasiswa di Indonesia. Metode penelitian yang digunakan dalam penelitian ini yaitu …

The development of digital technology has widely impacted human lifestyles, particularly
with the emergence of E-commerce and platforms like TikTok. E-commerce facilitates online …

This study aims to analyze the characteristics of ShopeePay digital wallet users as a means
of payment among students of the Faculty of Economics and Business, University of Jambi …

The purpose of the study was to analyze the influence e-wallet has on student consumptive
behaviour. This research was conducted at X University in Bandung with 99 respondents …

Penelitian ini bertujuan untuk mengetahui pengaruh promo E-Wallet terhadap perilaku
konsumtif pada mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Riau …

Consumer behavior in the current era comes from the process and not from oneself because
it follows developments in increasingly modern times. The phenomenon that occurs in the …

Kemajuan teknologi menyebabkan munculnya aplikasi-aplikasi marketplace yang
memungkinkan pembayaran digital dan memudahkan transaksi bagi pelanggan, seperti …

Abstract General Background: The rise of technology has made online shopping convenient
for university students, but this can lead to prioritizing wants over needs, resulting in …

The purpose of this study was to determine the effect of Shopee discounts and promotions
on student consumer behavior. This study uses a quantitative approach. The population in …

Penelitian ini bertujuan untuk mengetahui pengaruh fitur shopee paylater, voucher diskon
dan cashback terhadap perilaku konsumtif mahasiswa pengguna shopee di Unisda …