Internal marketing is a method of cultivating high-level employee performance. However, the
concept is marred with confusion due to the wide range of definitions and consequent …

Internal marketing practices is extensively recognised as being a critical determinant in
improving service quality in service organisations. The purpose of this research is to conduct …

Purpose Higher Education Institutions (HEIs) require regular generation of information
determining what employees want from their institution and their real feelings about their …

The effect of promotional mix on hotel performance during the political crisis in the Middle
East | Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish …

This paper aims at investigating the effects of work pressure, duties and responsibilities,
career advancement opportunities, and the physical work environment on job performance …

Internal marketing has been discussed in management and academic literature. Yet, it
remains poorly operationalized. This article tends to develop a clear understanding of the …

This exploratory study investigates the role of internal marketing on employees' perceived
job performance in an Asian integrated resort. A major survey was conducted on 202 full …

This study examines how process innovation and customization, both individually and in
combination, improve hospitality firms' financial and non-financial performance. The paper …

Nowadays, banking industry has to recognize the change and challenges that face them.
Global deregulation, increasing the demand level, and intensely competitive environment …

This book traces the development of internal marketing from initial conceptualisation through
to the current issues. It identifies both significant underlying tensions between major …