This study examines the citations used in the global branding literature (GBL), and evaluates
the knowledge structure of this area of research to date. Our bibliometric analysis involves …

This article argues that medieval craft guilds emerged in order to provide transferable skills
through apprenticeship. They prospered for more than half a millennium because they …

Institutions—the structures of rules and norms governing economic transactions—are widely
assigned a central role in economic development. Yet economic history is still dominated by …

There is a vast amount of literature that considers the importance of the family as an
institution. Little attention, however, has been given to the impact of the family structure and …

Most humans are significantly richer than their ancestors. Humanity gained nearly all of its
wealth in the last two centuries. How did this come to pass? How did the world become rich …

In this article, the authors explore whether brands as they currently conceive of them existed
in premodernity. They trace branding practices in China from 2700 BC to contemporary …

Purpose Contemporary practitioners of content marketing (CM) often suggest their discipline
is an ancient one, yet mainly limit its origins to the custom-published magazines of the late …

In an era of rapid globalization, cities have become fierce competitors for vital resources
such as investment, talent, and tourism. City branding has emerged as a crucial asset in this …

In late-medieval England, craft guilds simultaneously pursued piety and profit. Why did
guilds pursue those seemingly unrelated goals? What were the consequences of that …

This book presents a new view on the relation between labour and community through a
focus on craft guilds. In the Southern Netherlands, occupational guilds were both powerful …