Recent reports indicate that Facebook (FB) may facilitate recruitment of hard to reach
participants into mental health research. The present study aimed to contribute to this …

Las organizaciones deben incluir los medios sociales en su plan de marketing digital para
obtener unos beneficios que los expertos han asociado tradicionalmente a retornos no ROI …

The authors substantiates the growing role of forming the on-line strategy for libraries in
Ukraine. Its components are identified and the role of social networks as one of the leading …

The lack of clearly defined legislative norms which seek to inform and where necessary
control relations between state and organisations who use social advertising can create …

Technological advancements and growth of social media prompted organizations to deploy
better ways of doing business. Social big data analytics provide a platform to facilitate the …

As part of a newly created library marketing plan, librarians at the College of Wooster
undertook a study of the communication preferences of students, faculty, and staff in early …

Об'єктом дослідження обрано бібліотечний сегмент соціальних медіа в умовах
сучасного стану інформатизації суспільства. Метою дослідження є визначення та …

April 2016 191 C&RL News tell Facebook that they are affiliated with the university, they will
of course not see targeted adverts. However, judging from the number of people our adverts …

This thesis investigates how individuals can develop, exercise, and maintain autonomy and
freedom in the presence of information technology. It is particularly interested in how …

Facebook continues to be the most popular social media platform. Academic libraries have
had some success using it as an outreach and marketing tool. However, few have taken …