The purpose of this research is to review the extant literature on mobile advertising
systematically and to carry out a comprehensive analysis of research in this emerging field …

Much of the scholarly debate on the extrinsic-intrinsic motivation dichotomy to date has
focused on organisational context. However, the recent upsurge of technology use amongst …

The main aim of this paper was to investigate the effect of four features of social media
marketing on the purchase decision of consumers in the fast-food industry. It also aimed to …

Tourism organizations use social media to promote their destinations and attract new
customers. However, there is a challenge in how tourism organizations can choose or create …

There is inadequate understanding of how social media can shape fear and consumer
responses in the manner of consumer panic buying while Covid-19 is spreading across the …

The paper assesses the ways in which digital transformation in Montenegro influences the
use of digital marketing in business, determining the impact of this concept on promotion …

Purpose This study aims to investigate the influencers' credibility dimensions (ie
attractiveness, trustworthiness, expertise) on purchase intention (PI) through the mediating …

Mobile food ordering apps (MFOAs) have been widely considered in the restaurant sector as
innovative channels to reach customers and provide them with high-quality services …

Recent advancements in virtual reality technology have attracted increasing attention from
enterprises and scholars, and many new related products have been launched. Due to the …

Livestreaming is an important marketing channel that could create viewers' emotional
engagement with hotels and hence boost purchase. Parasocial interaction theory explains …