Influence of social media marketing efforts, e-reputation and destination image on intention to visit among tourists: application of SOR model
Purpose This paper aims to explore the influence of e-reputation, destination image and
social media marketing efforts (SMME) on the intention to visit among tourists. The …
social media marketing efforts (SMME) on the intention to visit among tourists. The …
The impact of corporate reputation and social media engagement on the sustainability of SMEs: Perceptions of top managers and the owners
Research background: Small and medium-sized enterprises (SMEs) play a fundamental role
in countries' economies. Currently, entrepreneurs are struggling not only with the uncertainty …
in countries' economies. Currently, entrepreneurs are struggling not only with the uncertainty …
Factors affecting reputational damage to organisations due to cyberattacks
The COVID-19 pandemic has brought massive online activities and increased cybersecurity
incidents and cybercrime. As a result of this, the cyber reputation of organisations has also …
incidents and cybercrime. As a result of this, the cyber reputation of organisations has also …
Investigating the influence of E-word-of-mouth on E-reputation
S Castellano, V Dutot - International Studies of Management & …, 2017 - Taylor & Francis
In real life, the recommendation of peers has the strongest influence on our decisions. Word-
Of-Mouth (WOM) has become a major component of communication strategies and also …
Of-Mouth (WOM) has become a major component of communication strategies and also …
How should you tweet?: The effect of crisis response voices, strategy, and prior brand attitude in social media crisis communication
MR Jahng, S Hong - Corporate reputation review, 2017 - Springer
This study examines the role of human voice over corporate voice in crisis responses and
the moderating role of prior brand attitude on the public evaluation of corporate crisis …
the moderating role of prior brand attitude on the public evaluation of corporate crisis …
Classifying online corporate reputation with machine learning: a study in the banking domain
Purpose User-generated social media comments can be a useful source of information for
understanding online corporate reputation. However, the manual classification of these …
understanding online corporate reputation. However, the manual classification of these …
Analyzing reputation of Swiss universities on Twitter–The role of stakeholders, content and sources
D Vogler - Corporate Communications: An International Journal, 2020 - emerald.com
Purpose This study investigated the reputation of Swiss universities on Twitter. It gives
detailed insights on how the reputation of universities was constituted in a digitized media …
detailed insights on how the reputation of universities was constituted in a digitized media …
The corporate reputation reporting framework (CRRF)
S Khan, J Digout - Corporate Reputation Review, 2018 - Springer
Corporate reputation (CR) sciences have made way into c-level management quite rapidly
in the past two decades. During the same period, numerous CR measurement techniques …
in the past two decades. During the same period, numerous CR measurement techniques …
Fintech strategy: e-reputation
Digital media use applied to professional atmosphere is increasing its relevance in the
companies of the 21st century. As a consequence, organisations should bear this fact in …
companies of the 21st century. As a consequence, organisations should bear this fact in …
[HTML][HTML] Online reputation assessment in innovative wine companies
A Mozas-Moral, E Bernal-Jurado… - Journal of Innovation & …, 2024 - Elsevier
In an increasingly competitive business world the ability of a company to build a favorable
reputation is an essential factor for its success or failure, especially in digital environments …
reputation is an essential factor for its success or failure, especially in digital environments …