This paper examines churn prediction of customers in the banking sector using a unique
customer-level dataset from a large Brazilian bank. Our main contribution is in exploring this …

This study aims to predict customer churn in influencer commerce. As influencer commerce
is a form of e-commerce, influencers directly sell products by uploading website links on …

Since acquiring new customers is often more costly than retaining existing ones, customer
retention management is critical for many business organizations. Identifying potential …

Customer churn has become one of the major issues in the banking industry. Because it is
difficult to gain new clients, the major focus of customer relationship management is on …

Understanding engagement patterns of users in online platforms, may it be games, online
social networks, or academic websites, is a widely studied topic with many real-world …

In this contemporary world of business, Customer Churn is emerging as one of the major
concerns for various business organizations. Loss of customer will not only result in profit or …

This study's goal is to offer a descriptive estimation of how a machine learning algorithms
perform to a successful consumer churn predictions (CCP) approach. Customer retention as …

This paper examines the customer churn for e-retailers in oligopoly markets and
simultaneously considers IT capacity and marketing. When customer churn occurs, the …

Retail industry is amongst the emerging industries globally, and has attracted increasing
attention from practitioners and academicians. The retail environment is changing rapidly …

Due to the intense competition among E-Commerce industries, customers have a large
selection of products to choose from and as a result, these industries experience customer …