Investigating customer loyalty: can fast-food restaurants keep them coming back?

MA Abdul Majid, AB Azman, MI Mohd Zaki… - Journal of Tourism …, 2024 - ir.uitm.edu.my
In the realm of fast-food restaurants, the primary objective revolves around the establishment
and nurturing of customer loyalty. This loyalty holds the potential to significantly impact the …

[PDF][PDF] Investigating Customer Loyalty: Can Fast-Food Restaurants Keep Them Coming Back?

MAA Majid, AB Azman, MIM Zaki, H Zahari, H Hassan - 2024 - researchgate.net
In the realm of fast-food restaurants, the primary objective revolves around the establishment
and nurturing of customer loyalty. This loyalty holds the potential to significantly impact the …