Although the tourism industry in Albania has had an impressive growth in the last years, it is
currently facing several challenges. This study examines the determinants of Albanian …

Social media sites are an increasingly popular forum for loyal and engaged destination
advocates to promote a place and encourage visitation. Motivation to advocate is related to …

Purpose The purpose of this research is to understand how brand-building is used to lend
credibility to investor information and to differentiate countries competing for foreign …

Although tourism has been recognised as an important subfield in nation branding little
research have focused on its role in the nation branding process. A managerial perspective …

In advertising, jingle modifications are often done to inject freshness and to avoid wear-out.
This study seeks to determine the effects of jingle modification on brand attitude and brand …

Destinations are constantly competing for the valuable time and money of tourists in a
competitive international arena. Consequently, destinations have turned to destination …

Short and glittering phrases of brand slogans aim to create a long-lasting memory related to
the brand. Because of the omnipresence of such slogans in advertising, they have …

The present study has effectively demonstrated the vital role of tourism slogans in
influencing the travel motivation of visitors to a particular location. The researchers have …

With an emphasis on identity disclosure, relationship building, content sharing, and
dissemination (Kietzmann et al., 2011; Jeongmi Kim & Fesenmaier, 2017), social networking …

Brand slogan as a part of branding plays a defining role for universities to win fierce
competition. It creates emotional bonding and memorability in the mind of potential students …