An important goal of advertising is designing effective campaigns that foster favorable
attitudes toward a product. Attitude toward a product is influenced by one's attitude toward …

Purpose–The purpose of this paper is to investigate beliefs about and attitudes toward Web
advertising (ATWA) among Iranian consumers, and the relationships between belief factors …

Research question: Advertising has been considered a less efficient vehicle of marketing
communication. One recent study refuted that consumers' attitude towards advertising was …

The aim of this research is to inestigate about attitudes toward online advertising (ATOA)
among Malays. Data were collected from Malays above eighteen years old with Internet …

The purpose of this study was twofold. First, the researchers compared consumers' attitude
towards four different types of advertising (ie advertising through sport, advertising in …

When attending or watching sporting events, amateur or professional, people are exposed
to a variety of advertising. People form attitudes toward advertising that influence their …

A very important parts of TV commercials are the messages and how they convinced people.
In addition, the information given in commercials may contain messages that seem like a fact …

With the COVID-19 pandemic consumer needs are changing and marketing
communications must be effective in order to be recognized in the consumer's mind. Trends …

This research was conducted with the aim of better understanding Generation Z within the
online entertainment context. The research focuses on the differences found on the three …

It is important for businesses to know the demands and thoughts of customers in a
competitive environment. This information helps businesses improve their competitiveness …