Online advertising is a marketing approach that uses numerous online channels to target
potential customers for businesses, brands, and organizations. One of the most serious …

In digital marketing planning, keyword choice for search engine positioning is crucial for
customer attraction, and the associated investment is an increasingly relevant part of the …

Nowadays, some of the most popular forms of e-marketing are activities in search engines.
Pay Per Click is a type of advertisement in the form of a banner or a link with the description …

Digital marketing is being widely employed to efficiently and effectively market
products/services to achieve increased sales and generate higher revenues. It allows …

Nowadays, marketing in the digital environment is very important for every company. The
reason is that internet use has more than doubled in the last decade, and this shift has …

While academic capitalism pervades many facets of US higher education, this study
analyzes paid adwords as a method of academic capitalism in the online marketplace. This …

Currently, there is no set of strict rules that can be used to achieve a desired target or
performance, using malleable methods introduced at an exact time considered appropriate …

This study focused on enhancing the adaptation of digital entrepreneurship to benefit from
consumers' shift to online purchasing in the COVID-19 pandemic era. It aimed to identify the …

Buku" DIGITAL MARKETING: Strategi dan Inovasi Pemasaran Digital Menembus Pasar
Global" mengupas tuntas tentang sejarah dan evolusi digital marketing, serta konsep …

In this paper authors analyzed 50 000 keywords results collected from localized Polish
Google search engine. We proposed a taxonomy for snippets displayed in search results as …