Shopping malls are unique retail environments offering individual consumption experiences
within a holistic retail ecosystem. Drawing on a bibliometric analysis and a systematic review …

The conceptualization of self‐congruity is more than five decades old. However, the
research on its effect on consumer behaviour is still evolving, ensuing the literature …

This study aims to investigate through structural equation modelling (SEM) the relationships
between the shopping environment, customer perceived value, customer satisfaction, and …

Facing immense competition, retailers across the globe are experiencing reduction in their
customer loyalty. This decreasing trend is even more observable in the superstore retailing …

Purpose The transition from multichannel to omnichannel retailing requires a better
conceptualisation, especially for customer experience in smart shopping malls. Therefore …

Drawing on self-congruity theory, we construct and examine a theoretical model that
explores the effect of destination attachment on revisiting intention via ideal and actual self …

This study investigates the relationship between in-store social atmospherics (crowd and
employees), satisfaction, and intention to revisit the store and word-of-mouth. We propose a …

This research examines gender difference in omnichannel experience in modern shopping
malls, combining personal, physical and virtual encounters. It proposes a new theoretical …

Retailers invest in atmospherics to create effective environments that engage shoppers in
their shopping journey and promote business success. However, the link between store …

Does customer self-congruity drive loyalty in fast-food restaurants? A literature-based model
has been tested using Structural Equation Modeling, on a sample of 911 North African fast …