This article takes as its starting point the observation that food, meals and gastronomy are
frequently used in the branding of places. The knowledge of how and why this takes place …

The aim of this paper is to link the economic and marketing perspectives by means of the
quantitative method to answer the question of whether traditional food products may play an …

Food and gastronomy are important features of the identity of cities, regions and countries,
contributing therefore significantly to their branding. This contribution is possible through the …

The paper aims to explore consumer behavior towards “Made in” products in order to
determine the associated quality and value-attributes related to the purchasing intention of …

Reisen und Kulinarik bedingen einander! Reisen spricht alle Sinne an. Kein Wunder, dass
besonders kulinarische Genüsse das Reiseerlebnis prägen-oder sogar im Mittelpunkt …

This article investigates the place image concept. It aims to frame major factors impacting on
the image of a local area and to suggest associated measures. The adoption of a dynamic …

The purpose of this paper is to examine the relationship between brand and country of origin
(COO) from the perspective of a company. In particular, this analysis seeks to investigate the …

Статья посвящена изучению перспектив формирования гастрономической туристской
дестинации на территории городского округа Мелитополь и Мелитопольского …

This doctoral dissertation applies the findings of explanatory studies in the field of Dynamic
performance management (DPM) to the public sector. Purpose. This work aims to show how …

This chapter fills an important gap in research by using an experimental method (laboratory
experiment, real transactions) and a quasi-experimental method (isolating the effect of one …