Sherry (1983) defines reformulation as the final stage of gift exchange, during which a newly
presented gift can impact the relationship between giver and recipient. To date no one has …

While emotions have been shown to have significant influence on various consumer
behaviors, the cognitive appraisals linked to consumption emotions have not been fully …

Asians are more likely than North Americans to refuse a small gift that is offered to them by a
casual acquaintance. Five experiments confirmed this difference and explored the reasons …

Decades of emotion research have demonstrated the unique influences of many specific
emotions on consumer behaviors. These countless numbers of emotion effects can make it …

This study investigates the types of emotions that link a broad spectrum of idiosyncratic, gift‐
exchange experiences with specific relationship realignment outcomes. Content analysis …

Gift giving is a complex emotional process that is important in maintaining relationships.
However, little is understood about the effects of individual differences in consumers' ability …

Although most meetings offer free giveaways to attendees, the role these giveaways plays in
influencing attendees' behavioral intentions has received limited attention. This study …

The presentation of gifts in psychotherapy, whether to or from the therapist, does not happen
frequently, but its occurrence may nevertheless be quite provocative. This practice review …

Size notwithstanding, brand tribes are prominent across marketplaces; thus, marketers'
strategic efforts to reach and respond to them must be influenced accordingly. Smartphone …

Through a series of semi-structured interviews with nine owner/managers of children's book
subscription boxes, this article examines the rise of book subscription boxes in the United …