To reach more customers, many manufacturers utilize multiple distribution channels
consisting of a direct and an indirect sales channel. In particular, the strong growth of …

We reviewed 58 empirical articles from the last two decades on experiential marketing in the
e-commerce context. This literature review seeks to shed light into the fields of experiential …

Evolving internet technology has brought about changes in consumer lifestyle and
increased online shopping. Grounded in the theory of technology readiness (TR), this study …

With the increasing penetration of the internet, online shopping has become ubiquitous with
payments and deliveries made easy. Moreover, owing to COVID-19, online shopping has …

Purpose. This study discusses the Role of Trust in Mediating eWOM and Perceived Risk of
Online Purchase Intention in Shopee. Design/methodology/approach. This study was …

This study aims to investigate Malaysian and Indian consumers' preferred ways of shopping,
the reasons behind their choices, and problems of transactions they faced during the …

With the rapid change in technology and learning approaches, Higher education institutions
(HEI) are adopting new ways of digital learning in online environment along with …

Purpose Pakistan is predominantly a cash-based economy, with consumers showing
several traits ranging from low confidence on the electronic commerce security, poor access …

Purpose The issue is which third-party logistics to engage, and escalating customer
complaints about service quality of third-party logistics (3PL) enhances the tendency of …

The rapid emergence of the online retail platform has captured a significant share of the
overall retail market around the globe. Furthermore, many consumers now indulge in online …