Purpose The purpose of this paper is to investigate the influence that social media usage
has on the online purchases of wine and to examine whether objective and subjective …

This article aims at exploring the relation between customers' perception of the authenticity
of wines and their purchase intentions in online retailing. We investigate if perceived …

The paper reviews omni-channel retailing strategy to differentiate between omni-channel
retailing and its precursors, multi and cross-channel retailing; delineate omni-channel …

E-commerce has emerged as a viable option for connecting agribusinesses and consumers
within the food marketing system. The purpose of this review is to assess the current status …

This paper investigates the impact of social media practices on wine sales in US wineries as
perceived by winery owners and general managers. An online survey research …

Purpose The purpose of this paper is to investigate if differences exist between the four wine-
consuming generations in wine purchasing behavior, the desirability of wine attributes when …

Wine e-commerce has witnessed a substantial surge in popularity over the past decade,
with China, the United Kingdom, and the United States emerging as pivotal players in the …

This study compares and contrasts some of the characteristics of Generation Y and
Generation Z by implementing an identical survey for both generational cohorts. Information …

The social-media marketing tools, such as social networks, wine club and societal marketing
strategies, can increase the knowledge of consumer's expectations. The aim of the article is …

This research advances our understanding of disruptions to marketing channels in the
digital world by investigating the viability of consumer cooperative systems which are …