Through the analysis of a number of previous studies this article aims to present an overview
of extant literature on the adoption of e-commerce by Small-and Medium-sized Enterprises …

Postulating consumer involvement as crucial to online group buying, this study deploys
consumer perceived value, perceived trust, and susceptibility to interpersonal influence to …

Recent studies have demonstrated the relevance of consumer decision-making styles and
consumer involvement as crucial constructs in understanding online group buying, but none …

The authors develop a motivation theory of online buyer behavior for daily deal promotions
with a focus on compulsive buyers. The theory helps explain and predict compulsive buyers' …

Time scarcity promotions (eg,“40% off for a limited time”) are mainstays of online retail
marketing. Although positive effects of time scarcity promotions on consumer interest have …

Many successful companies spend substantial time and effort engaging with potential
consumers on social media sites. They determine how consumers spend their time online …

The central intent of this qualitative inquiry is to investigate the benefits, drawbacks, and
performance measures of hotel room inventory distribution via flash sales websites. Key …

Online group buying (OGB) has recently captured the attention of academic researchers.
Because of the lack of an integrated perspective of external variables in the technology …

Purpose In 2008, a phenomenon emerged in online retail that attracted the attention of many
people, creating a new virtual model of commerce. This phenomenon was called online …

Purpose–The purpose of this paper is to identify the key antecedents of attitude towards
electronic deals (e-deals) and factors influencing purchase intention of e-deals. Specifically …