Research indicates that in general, curiosity leads to more intense processing of an
advertisement, which might result in a more skeptical response toward a persuasive …

Cultured foods have the potential to profoundly transform the food industry. However, most
current research focuses on cultured meat, neglecting other cultured products and begging …

This study investigates the differences between showrooming and webrooming from the
exploratory behavioral perspective. Based on the epistemic theory of curiosity, this study …

Brand placement is a well-established marketing tactic that benefits both brands and media.
However, due to financial, legal, or image reasons, brands may choose not to be associated …

Résumé La curiosité est un concept particulièrement étudié en psychologie. Elle est
aujourd'hui utilisée en marketing pour soutenir une stratégie d'attraction, de motivation ou …

When considering the question,“Is it just for a [genetic] screening program to give people all
the information they want?” it is first necessary to understand how the information is being …

Curiosity is a concept studied particularly in psychology. Today, it is used by practitioners in
marketing to support strategies of attractiveness, motivation, or to capture attention. This …

Background: Drug addiction represents a global crisis with increasing rates, particularly in
regions like Iran. The widespread impact of addiction on individuals and societies …

The study aims to identify an effective digital marketing plan for start-ups. Digital marketing is
an important tool for start-ups. Start-ups place a high value on their commercial ties, and this …

The concept of curiosity has been discussed and debated in the psychology literature even
before the seminal article by George Lowenstein published in 1994. He defined curiosity as …