Livestream e-commerce has been developing at a tremendous pace in recent years. On
livestream platforms, such as Douyin, a retailer attracts viewers into the live room through …

It is not uncommon for advertisers to present required product disclaimers quickly at the end
of advertisements. We show that fast disclaimers greatly reduce consumer comprehension …

Purpose Using the elaboration likelihood model as a framework, the purpose of this paper is
to investigate the effects of cause involvement, ability to process, and motivation to process …

Customer experience is becoming more critical in the service encounter. Although the
literature is beginning to understand the role of experience in enticing customer satisfaction …

The proliferation of sponsored content (eg, product placement) in television programmes
has been a cause of concern as it may violate the right of consumers to know that a …

The purpose of this research is to determine whether online brand purchasing system
benefit can influence the consumer's brand experience, and how brand experience can …

This book is an introductory roadmap to the advertising process. Advertising is explored as a
creative communication message from a brand, created by advertising agencies and …

Significant research has been conducted in an effort to understand how varying elements of
disclosures (eg, size, placement, complexity) in advertisements impact consumers' abilities …

Drip pricing practice, which involves promoting a seemingly low initial price and then
introducing add-on price components without upfront disclosures, is commonly seen as a …

Despite the growing popularity of Jesus merchandise in Christian retailing, little attention
has been given to nontraditional religious media such as Jesus merchandise. The present …