The growth of internet has prompt online marketing intelligence activities. Twitter becomes
most popular social media in Indonesia and provides millions of text data. People share their …

This study aims to map the development of marketing intelligence (MI) articles published,
citations, and themes from 1962-2021, a total of 59 years. This research study classifies and …

The article presents a methodology for developing the marketing strategy for making optimal
managerial solutions by means of smart analytics. Such issues as marketing strategy …

Companies must obtain credible data on market indicators in order to face competitive
challenges in today's business world effectively. An effective competitive intelligence system …

A Comparison of Indonesia’s E-Commerce Sentiment Analysis for Marketing Intelligence Effort
(case study of Bukalapak, Tokoped Page 1 A Comparison of Indonesia’s E-Commerce …

Marketing capability is the most under-researched topic notably in the context of small and
medium enterprises (SMEs). This study developed a measurement scale for marketing …

This study aimed to identify the impact of marketing intelligence through its dimensions
(customer intelligence, market intelligence, product intelligence, and competitors' …

[ES] Esta tesis explora el uso de herramientas de aprendizaje automático para optimizar las
estrategias de segmentación de clientes en el sector de los seguros. La segmentación de …

In a world where an immense quantity of data is generated on a continuous basis,
businesses are facing the challenge of identifying effective methods to capture the potential …

Abstract in italiano In un mondo in cui viene generata un'immensa quantità di dati ogni
secondo, le aziende si trova-no a dover affrontare la sfida per individuare metodi efficaci e …