Real-time bidding by reinforcement learning in display advertising

H Cai, K Ren, W Zhang, K Malialis, J Wang… - Proceedings of the …, 2017 - dl.acm.org
The majority of online display ads are served through real-time bidding (RTB)---each ad
display impression is auctioned off in real-time when it is just being generated from a user …

Bandits with knapsacks

A Badanidiyuru, R Kleinberg, A Slivkins - Journal of the ACM (JACM), 2018 - dl.acm.org
Multi-armed bandit problems are the predominant theoretical model of exploration-
exploitation tradeoffs in learning, and they have countless applications ranging from medical …

Optimal real-time bidding for display advertising

W Zhang, S Yuan, J Wang - Proceedings of the 20th ACM SIGKDD …, 2014 - dl.acm.org
In this paper we study bid optimisation for real-time bidding (RTB) based display advertising.
RTB allows advertisers to bid on a display ad impression in real time when it is being …

Display advertising with real-time bidding (RTB) and behavioural targeting

J Wang, W Zhang, S Yuan - Foundations and Trends® in …, 2017 - nowpublishers.com
The most significant progress in recent years in online display advertising is what is known
as the Real-Time Bidding (RTB) mechanism to buy and sell ads. RTB essentially facilitates …

Achieving fairness in the stochastic multi-armed bandit problem

V Patil, G Ghalme, V Nair, Y Narahari - Journal of Machine Learning …, 2021 - jmlr.org
We study an interesting variant of the stochastic multi-armed bandit problem, which we call
the Fair-MAB problem, where, in addition to the objective of maximizing the sum of expected …

Budget constrained bidding by model-free reinforcement learning in display advertising

D Wu, X Chen, X Yang, H Wang, Q Tan… - Proceedings of the 27th …, 2018 - dl.acm.org
Real-time bidding (RTB) is an important mechanism in online display advertising, where a
proper bid for each page view plays an essential role for good marketing results. Budget …

Learning theory and algorithms for revenue optimization in second price auctions with reserve

M Mohri, AM Medina - International conference on machine …, 2014 - proceedings.mlr.press
Second-price auctions with reserve play a critical role for modern search engine and
popular online sites since the revenue of these companies often directly depends on the …

Multiplicative pacing equilibria in auction markets

V Conitzer, C Kroer, E Sodomka… - Operations …, 2022 - pubsonline.informs.org
Budgets play a significant role in real-world sequential auction markets such as those
implemented by internet companies. To maximize the value provided to auction participants …

Bidding machine: Learning to bid for directly optimizing profits in display advertising

K Ren, W Zhang, K Chang, Y Rong… - IEEE Transactions on …, 2017 - ieeexplore.ieee.org
Real-time bidding (RTB) based display advertising has become one of the key technological
advances in computational advertising. RTB enables advertisers to buy individual ad …

Deep reinforcement learning for sponsored search real-time bidding

J Zhao, G Qiu, Z Guan, W Zhao, X He - Proceedings of the 24th ACM …, 2018 - dl.acm.org
Bidding optimization is one of the most critical problems in online advertising. Sponsored
search (SS) auction, due to the randomness of user query behavior and platform nature …