Psychedelic agents, such as LSD and psilocybin, induce marked alterations in
consciousness via activation of the 5-HT 2A receptor (5-HT 2A Rs). We hypothesize that …

Background Transcutaneous auricular vagus nerve stimulation (tVNS or taVNS) is a non-
invasive method of electrical stimulation of the afferent pathway of the vagus nerve …

Marketers have long used celebrity endorsement to help viewers build strong brand‐product
associations. Celebrity endorsements increase brand awareness and recall, but how …

The locus coeruleus‐norepinephrine (LC‐NE) system, which regulates arousal levels, is
important for cognitive control, including emotional conflict resolution. Additionally, the LC …

Within predictive processing two kinds of learning can be distinguished: parameter learning
and structure learning. In Bayesian parameter learning, parameters under a specific …

Asymmetry in choice patterns across rewarding and punishing contexts has long been
observed in behavioural economics. Within existing theories of reinforcement learning, the …

Perceptual decisions about sensory input are influenced by fluctuations in ongoing neural
activity, most prominently driven by attention and neuromodulator systems. It is currently …

The frontal eye field (FEF) plays a well-established role in the control of visual attention. The
strength of an FEF neuron's response to a visual stimulus presented in its receptive field is …

Introduction Depressive symptoms have been linked to difficulties in revising established
negative beliefs in response to novel positive information. Recent predictive processing …

People often display stronger aversion to losses than appetite for equivalent gains, a
widespread phenomenon known as loss aversion. The prevailing theory attributes loss …