The apparel manufacturers and retailers throughout the world are searching for innovative
solutions to reduce the harmful impact the industry has on the environment. These firms …

Based upon narrative persuasion literature, we argue that each influencer post (consisted of
both textual and visual information) is an exemplar of narratives in which there are the main …

Social Robots are increasingly encroaching into our daily lives by interacting with humans
on the Internet. Luxury brands use Social Media Influencers to create brand awareness and …

Names: Yesiloglu, Sevil, editor.| Costello, Joyce, editor. Title: Influencer marketing: building
brand communities and engagement/edited by Sevil Yesiloglu and Joyce Costello …

People incorporate and use the internet in their lives in line with the development of
technology. Facebook, Twitter, Instagram, which are especially defined as social media (SM) …

Purpose When communicating CSR initiatives on social media, companies need to choose
the appropriate source and type of messages. Over the last few years, influencers have …

Influencer marketing is one of the emerging tools in the field of marketing and it is an area
that has gained the attention of the researchers. The concept of social influencers has …

This study explores the factors that influence the dissemination process of and public
susceptibility to fake news amidst COVID-19. By adopting a qualitative approach that draws …

The biggest challenge in fostering social commerce is to stimulate the willingness of social
media influencers (SMIs) to create unboxing reviews of products and to impact customers' …

This study investigates the effects of team identification on consumer purchase intention in
sports influencer marketing in South Korea. Specifically, it examines the mediation effect of …